Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

The most common mistake founders make when it comes to customer acquisition is focus: investing in too many channels at once, and as a result not investing in any one channel enough.

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How to scenario plan for Covid-19

Scenario planning is an exercise in deciding what to do before you get punched in the face. Covid-19 is giving everyone a crash course in the art.

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The Marc Andreessen and Bill Gurley schools of pricing

An exploration into why two of the clearest thinkers in tech seem to present polar opposite points of view on pricing.

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What’s your perpetual growth machine?

Companies get big in remarkably few ways. If you ask companies with >$100M in revenue how they got there, you’ll never hear an answer like “we did these 20 things pretty well and it all added up”. Instead, you’ll hear “we did one or two things, and we did them exceptionally well”.

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How to set growth goals: six lessons learned

Goal setting is hard. But not only is it a powerful way to focus a growth team’s efforts in the right direction, it can also be a forcing function to better understand your business and how it grows.

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