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The Concept That Explains Everything About Marketplaces

Understanding transaction costs will help you understand where marketplaces will succeed, what kind of marketplace to build, and how to price them.

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Brand = Accumulated Customer Happiness

How brand actually works for startups and why all marketing should be performance marketing.

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The New Problems Every Marketplace Faces After Product Market Fit

The advice marketplaces receive when solving the cold start problem rapidly becomes dangerous as the business heats up.

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The Unbundling Fallacy

When capital flows like water, many ideas seem like great standalone businesses. A 13-year bull run led to predictions of the unbundling of Craigslist, Facebook, Ebay, LinkedIn, Reddit, and many others that largely has not played out. This post explains why, and how to predict which ones will succeed.

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The future of marketplaces: coordination, capital, and creativity

Airbnb and Doordash ripped to a collective market cap well over $100B. They're also two more data points in a long trend toward marketplaces with higher commissions and that do more work to earn those commissions. This post explores what this means for the future of marketplaces and why in many cases the marketplace model will go extinct altogether.

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Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups

The most common mistake founders make when it comes to customer acquisition is focus: investing in too many channels at once, and as a result not investing in any one channel enough.

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How to scenario plan for Covid-19

Scenario planning is an exercise in deciding what to do before you get punched in the face. Covid-19 is giving everyone a crash course in the art.

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The Marc Andreessen and Bill Gurley schools of pricing

An exploration into why two of the clearest thinkers in tech seem to present polar opposite points of view on pricing.

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What’s your perpetual growth machine?

Companies get big in remarkably few ways. If you ask companies with >$100M in revenue how they got there, you’ll never hear an answer like “we did these 20 things pretty well and it all added up”. Instead, you’ll hear “we did one or two things, and we did them exceptionally well”.

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How to set growth goals: six lessons learned

Goal setting is hard. But not only is it a powerful way to focus a growth team’s efforts in the right direction, it can also be a forcing function to better understand your business and how it grows.

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